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- About SmallBuys -
Become
an Expert
Promoting
your product or company via advertising to millions of Internet users can
never be very successful.
Advertising
is resented by most as being an invasion of privacy.
You
have to present an extremely powerful case in your advertising campaign
in order to achieve any success.
Achieving
Expert Status
The
ONLY way of getting noticed on the Internet is to offer something
FREE that a specific group of individuals wants. You can't expect to be
popular with everyone, so specialise.
Things
like special offers or discounts have limited effect as time
goes by, the initial interest soon subsides.
The
most successful method is to offer free advice. Over time this will
attract more interest because gradually you earn something much more valuable
- RESPECT.
Once
you've earned respect from your visitors you will start to become
recogonised as an expert in your specific field.
However
you can't become successful as an expert unless your expertise is different
from all the other experts.
The
term Finding a Gap in the Market realistically is the only
route to success.
Exploiting
and Retaining Your Expert Status
You must continually remain active
in
the eyes of your followers.
Complacency
will loose you respect. You simply can't remain an expert unless you persist.
Methods
of exploiting and retaining your expert status are discussed further on
the Exploiting
Your Expert Qualities page.
-
Introduction
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