Search Engines

There's a lot of mis-information regarding the importance of search engines.

Facts like:

Around 90% of all web page
hits are via search engines

This fact is distorted as it doesn't apply to everyone. Some sites do indeed get hits at these levels but for most of us, we get hardly any.

If for instance your web site deals with a very rare subject, then your keywords used within it will be seen by search engines as more significant than a web site that talks about common subjects like making money etc.

It's this keyword significance that gets your web site mentioned in preference to others.

There's a lot of advice on search engine rankings as it's known and plenty of so called experts willing to take your money for getting your web site ranked in the Top 10.

However you'll need to pay out to these experts regularly to maintain your ranking as without constant effort you'll loose your position.

For low budget Internet enterprises it's simply just not economic to spend out on search engine placements, especially if your web site's content is similar to many others. 

There are plenty of FREE submission schemes available for registering your web site with search engines. Your web site will eventually get indexed by them but it may take several months. There are also payment schemes available to accelerate this process, but again don't bother.

There are plenty of other more productive ways to promote your web site which I'll discussed later. Relying on search engines to do this is unrealistic nowadays.

FFAs or Free For All Link sites again aren't worth the trouble.

They're meant to improve your web site's ranking on search engines as they see your link on many of these FFA sites. They call this link popularity.

Don't bother. Search engines probably don't even visit FFA links pages anymore as they're too busy going to the paying customers' sites. You also get a massive amount of junk E-mail sent to your mailbox from these sites so don't even try.